Soulution
- Client
- Soulution
- Project
- Brand Naming & Corporate Identity Design
- Services
- Brand Naming, Logo Design, Corporate Identity Design & Brand Applications
- Category
- Brand Identity, Visual Communication
The Project
Brand naming, logo design and corporate identity design for Soulution, a wellness brand dedicated to mind and body. A distinctive visual identity combining playful typography, vibrant colours and a recognizable symbol, brought to life through a range of brand applications.
We developed the name and visual identity for Soulution, a brand built around the connection between mental and physical well-being.
The name brings together the words “soul” and “solution”, expressing the brand’s philosophy of providing solutions that care for both mind and body.
The logo combines contemporary typography with a distinctive speech bubble symbol, creating a friendly and memorable identity. A vibrant palette of turquoise and warm yellow adds energy, optimism and personality to the brand.
We extended the visual identity across a range of applications, exploring how the brand translates into signage, interior spaces, corporate stationery and promotional materials. The result is a cohesive and versatile identity designed to communicate care, positivity and a holistic approach to well-being.
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